Digital Experience Testing: Need of the Hour for Enterprises

MARCH 9th, 2023 6:00-7:00 AM EST

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DIEGO LO GIUDICE

DIEGO LO GIUDICE

VICE PRESIDENT & PRINICPAL ANALYST FORRESTER

MANEESH SHARMA

MANEESH SHARMA

CHIEF OPERATING OFFICER LAMBDATEST

Abstract

According to Forrester’s Best Practice Report titled ‘Optimize Your Digital Experience To Compete For Customers’- “No matter how embedded your brand is in customers’ lives today, if you stop meeting their expectations, it’s easy for them to switch to a competitor tomorrow. As the ratio of digital to non digital customer interactions continues to increase, both digital customer experiences and the data that firms collect about them will evolve in ways that will challenge and reward insights-driven, customer-led organizations.

Given the pace of innovation and increasing customer expectations, enterprises have no option but to increase release velocity. However, to test for omnichannel experiences, QA/Dev teams not only need access to all possible configurations of devices and interfaces a user might access applications from – but also have a robust test infrastructure in place to have on-demand scalability for test execution of all types.

In this LambdaTest webinar, Diego Lo Giudice, Vice President & Principal Analyst at Forrester Research has teamed up with Maneesh Sharma, Chief Operating Officer, at LambdaTest, to discuss and share their thoughts on what goes into digital experience testing and how enterprises can come up with the right testing strategy to make it successful.

Diego discussed various testing market trends in 2023+, the gaps in industry practices and the efforts needed to fix them. He further provided valuable tips on how enterprises should re-energize their testing strategy for sucessful digital transformation.

The webinar ended with a Q&A session.

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