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Noibu Increases Efficiency by 100% And Deploys Code 4x Faster After Switching To LambdaTest

uplift in code deployment

100%

increase in efficiency

400%

boost in developer feedback time

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LambdaTest helps us deploy faster and increase our efficiency by 100%. Because of the confidence that we have on LambdaTest we are able to test fast and release faster. It helps us debug our code easily, reduce developer feedback time, and helps in quickly implementing our go-to-market strategy.

David Seel, Team Lead (Software Engineering), Noibu

About Noibu

Noibu is a leading eCommerce error detection and resolution platform designed to help businesses prevent revenue loss. Headquartered in Ottawa, Canada, with a team of around 100 professionals across offices in North America, Europe, and Asia, Noibu provides comprehensive monitoring of eCommerce and retail websites, identifying unnoticed errors and performance issues that hurt sales and flagging them instantly.

The platform provides detailed insights, allowing development teams to prioritize and fix issues efficiently. It completely eliminates the time taken by developers to replicate the issue by providing a detailed web session and helps in prioritizing the fixes.

The Challenge: Ensuring Seamless Device Coverage

As Noibu expanded its capabilities to better serve eCommerce businesses, it encountered a significant challenge with ensuring comprehensive device coverage. The users of retail or e-commerce websites use different combinations of devices, operating systems, and browsers to access their websites. What worked on one combination did not work on another. To solve this, Noibu needed a flexible and scalable testing solution that could ensure clients' e-commerce websites function properly across a wide range of devices, browsers, and operating systems.

Setting up an on-premise device lab was extremely costly. Also, doing this manually required a lot of time and resources. It also increased developer feedback time drastically. Therefore they wanted to automate the process of testing.

Evaluating Solutions: The Search for Efficiency

Noibu understood that setting up an in-house test execution infrastructure was time-consuming and costly. They also wanted a solution that helped them run automated Selenium tests in parallel.

Noibu was using a competitor product before moving to LambdaTest. However, they needed a cloud-based solution that could offer greater efficiency, enhance productivity, and expand device coverage to meet their growing needs effectively.

Web & Mobile Browser Automation

With LambdaTest, Noibu opted for Web & Mobile Browser Automation, enabling them to run multiple parallel tests. By leveraging LambdaTest’s robust testing environment with support for over 5,000 latest devices and browsers, Noibu effectively addressed the challenge of ensuring that their clients' e-commerce websites function seamlessly across different combinations of devices, operating systems, and browsers.

LambdaTest’s Web & Mobile Browser Automation platform helped Noibu achieve its goal of automating the testing process. Noibu seamlessly implemented it on the Selenium framework, reducing manual efforts and enhancing test accuracy. This eliminated the need for a costly in-house lab, enabling Noibu to run automated Selenium tests in parallel, achieve faster testing cycles, and ensure consistent performance across all devices and browsers.

They achieved remarkable results:

4x uplift in code deployment speed
100% increase in overall efficiency
400% boost in developer feedback time

We choose LambdaTest over a similar competitor because of its ease of use, cost-effective pricing, and amazing support. The support team quickly reverted to all our queries and that increased our confidence. We know that in the future, even if we have queries, the support team will be there to guide us

David Seel

Team Lead (Software Engineering) , Noibu

How Noibu Achieved Better Results with LambdaTest’s Infrastructure

Increased Device Coverage

After switching to LambdaTest, Noibu can now run tests simultaneously on over 5,000 of the latest devices and operating systems, including iOS, Android, macOS, and Windows. This expanded coverage allows them to replicate issues quickly without waiting for a tester to finish and free up a device, ensuring comprehensive device coverage and compatibility across all platforms.

Reduced Developer Feedback Time

Noibu achieved a 400% improvement in developer feedback time by running automated tests with multiple parallel sessions, allowing them to get results faster. With LambdaTest’s complete Selenium execution logs, video logs, network logs, viewport screenshots, etc testers are able to replicate issues faster to reduce the developer feedback time.

LambdaTest has reduced the time taken to reproduce and debug the problem. It has helped us identify browser specific problems and increase developer feedback time by 400% and increase efficiency by 100%.

David Seel

Team Lead (Software Engineering) , Noibu

Deployed Code Faster

Noibu is growing at a rapid scale and faster release cycles are the need of the hour. Using LambdaTest’s test execution infrastructure, Noibu is now able to run tests faster and deploy changes quickly. This has resulted in a 4x increase in the speed of feature and code releases.

We are constantly adding new features to our product roadmap to help retail businesses understand their customer behavior and identify errors. We want to break the roadblocks that we have while testing these features and scale faster. So far, LambdaTest has helped us deploy code 4x faster and we are confident that this number will continue to increase.

David Seel

Team Lead (Software Engineering) , Noibu

Results: A Trustworthy Partnership with LambdaTest

Noibu's journey with LambdaTest began in 2022 when they adopted the Web & Mobile Browser Automation plan. Since then, they’ve relied on LambdaTest for secure, reliable testing, building a partnership rooted in trust. Over time, LambdaTest has eliminated Noibu’s cross-browser and cross-device testing challenges, leading to a 100% increase in efficiency. Noibu can now reduce developer wait time, accelerate time to market, and introduce new features that will enhance their customers' experience.