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As part of one of my consulting efforts, I worked with a mid-sized company that was looking to move toward a more agile manner of developing software. As with any shift in work style, there is some bewilderment and, for some, considerable anxiety. People are being challenged to leave their comfort zones and embrace a continuously changing, dynamic working environment. And, dare I say it, testing may be the most ‘disturbed’ of the software roles in agile development.

In today’s world, an organization’s most valuable resource is its customers. However, acquiring new customers in an increasingly competitive marketplace can be challenging while maintaining a strong bond with existing clients. Implementing a customer relationship management (CRM) system will allow your organization to keep track of important customer information. This will enable you to market your services and products to these customers better.

Many theoretical descriptions explain the role of the Scrum Master as a vital member of the Scrum team. However, these descriptions do not provide an honest answer to the fundamental question: “What are the day-to-day activities of a Scrum Master?”