A/B testing is an experimentation process of comparing two or more versions to determine maximum impact.
It helps make decisions based on actual data and evidence rather than relying on assumptions or intuition.
It helps identify changes that lead to increased user engagement metrics.
It enables optimizing websites for different devices and screen sizes for seamless UX.
Helps identify and address pain points in your checkout process and improves the overall conversion rate.
It fosters a continuous improvement culture and gives a competitive edge.