It has an active community implying assistance is readily available in case you encounter issues or need advice.
The syntax is intuitive and clean, which makes it easy for beginners to learn
Ruby is a cross-platform language, so automation scripts written in it can run on various operating systems such as Windows, Mac, and Linux.
It is 100% free and runs on Linux, which is an open-source framework. Also, it speeds up the development process, thus reducing a lot of hourly developer charges
Libraries play an important role in development; with the active community, there are many libraries developed and used.
With libraries such as REST Client and HTTParty, Ruby makes it easy to test APIs. It supports both REST and SOAP-based web services
Security measures are built within the framework and enabled by default.