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Category Archives: Thought Leadership
How can digital testing help in the product roadmap
A product roadmap is a high-level visual representation of a product’s strategy and plan. It provides a clear and concise overview of the product’s vision, goals, and initiatives, as well as a timeline for their delivery.
February 24, 2023
24729 Views
16 Min Read
Designing and conducting digital testing for mobile applications
As the digital landscape becomes more intricate, brands must cater to their customers’ needs through various devices, platforms, and channels.
February 24, 2023
24086 Views
18 Min Read
Gamification of Software Testing
Games have been a part of our lives since ancient times. For instance, “Chaturanga” or chess can be traced back around 1500 years.
February 15, 2023
28303 Views
10 Min Read
Measuring the Return on Investment (ROI) of Digital Testing: A Guide for Businesses
Digital testing is a crucial aspect of any digital marketing strategy. It assists organizations in optimizing their online presence, improving user experience, and driving more conversions and income.
February 15, 2023
24728 Views
9 Min Read
Why Quality of Digital Experience is Important to Achieve Business Goals: A CXO View
According to a Gartner Report – “By 2026, at least 60% of I&O leaders will use Digital Experience Monitoring to measure application, services and endpoint performance from the user’s viewpoint, up from less than 20% in 2021.”
January 31, 2023
31791 Views
21 Min Read
Creating a holistic digital testing plan
The digital world has become the primary point of interaction for businesses worldwide in the last decade. With the shift in technology and human behavior, businesses that could quickly adapt to digital-only operations were better prepared for the challenges of a global pandemic.
January 31, 2023
30921 Views
11 Min Read
Digital Testing for E-commerce Web and Mobile Apps
According to Gartner, the significance of digital commerce is on the rise and is expected to be the top growth priority for enterprises in the next two years, with 86% of surveyed leaders stating its importance, thus coming into the picture of digital testing
January 27, 2023
23132 Views
14 Min Read
The Importance of Digital Transformation Quality: Achieving Business Goals and Satisfying Customers
Digital transformation was never considered an optional process. However, many enterprises were still on the fence and dragging their feet to achieve digital first.
January 23, 2023
23308 Views
6 Min Read
Common Challenges in Digital Testing and How to Overcome Them
Testing your digital platforms as part of a digital experience program is a vital element of ensuring that your customers have a seamless and user-friendly experience as they interact with your digital platforms.
January 23, 2023
19808 Views
11 Min Read
Quality Control in Digital Transformation: Strategies for Ensuring a Positive Outcome
What is digital transformation? Digital transformation is a process that prioritizes a customer-centric and technology-focused approach to all aspects of a business.
January 20, 2023
19188 Views
8 Min Read
